Thursday, February 9, 2012

Working with Western

Wester Premium is a Wisconsin based appliance manufacturer - manufacturing for larger name brands as well as a small number of their own brand luxury appliances. The branding of this new initiative reflects luxury values and mindful consideration of the environment. This is achieved with the use of strong natural imagery, white space and restrained typography. Additional material is being developed to encourage customers to use and share their product guides.

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