Australian Cyclist is a bi-monthly magazine published by Bicycle New South Wales, a not for profit
organization promoting recreational cycling. The magazine has a wide readership, but is primarily
aimed at men aged between 30 and 50. Of course we ha a tight budget and a limited time frame.
The design needed to be highly legible, energetic and easy to reproduce under tight time frames.
A simple typographic approach was created with an energetic colour system, simple use of photography
and the introduction of quirky illustrative elements.
Michelle French and I collaborated on this project, it was our first large project together. Generally,
A simple typographic approach was created with an energetic colour system, simple use of photography
and the introduction of quirky illustrative elements.
Michelle French and I collaborated on this project, it was our first large project together. Generally,
we split the project in two(ish) - I worked on the typography, color scheme and layout and Michelle
on the masthead, illustrations and covers. It's great to see our combination of styles working together.
I still love seeing her fresh apple on the bike seat.
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