The time was right for a new identity for the Royal Botanic Gardens Shop when a new building
was being designed and built to house the store. The identity was designed in reponse to the
historic significance of the gardens and it’s contribution to the preservation of the botanic history
of Sydney. The shop also includes a bookstore that has a loyal, older, mainly female customer
base. The identity was applied to signage, business stationery, shopping bags, labels, swing tags,
wrapping paper and souvenir packaging as pictured above.
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