Sunday, March 13, 2011

Electrodata branding program - brochures and website


Recording equipment manufacturer Electrodata wanted to help celebrate their 40 years in business with a brand update. I gave them a clean new down-to-earth photographic and typographic overhaul that was all about clarity and the relationships between the people who use their equipment in sometimes life-threatening situations. 
    Electrodata also had a tired and unfocused website - I developed a more concise site map and applied the branding strategies I had developed for their printed media to their digital media.



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